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As a data analyst, your chief responsibilities will include:

• Pull and clean site traffic data by audience segment, referrer source, and site sections to identify trends and patterns from Parse.ly and Google Analytics
• Create traffic and loyalty analyses on audience behavior and engagement trends to help inform newsrooms' editorial and audience strategies
• Craft recommendations for newsroom leadership on where to further invest time and resources in to boost organizational goals
• Analyze topic and category performance by audience segment and reader behavior to identify common behavioral trends
• Transform data into deliverables such as reports and slide decks for nontechnical audiences

The ideal candidate will have:

• Proven experience with Parse.ly, Google Analytics (or similar) and data analysis using Google Sheets or Excel
• Experience and familiarity pulling and cleaning website and content analytics data for granular analysis 
• Understand the business logic of how newsrooms sort and categorize traffic data by article and site sections 
• A high degree of integrity and discretion; must be willing to sign a nondisclosure agreement
• Skill in analyzing and visualizing data, drawing actionable insights, and communicating strategic tactics informed by data to non-technical audiences
• Experience working in a newsroom and communicating with stakeholders like editors and senior newsroom leadership 
• A passion for being analytical and detail oriented on not just reporting data, but also surfacing themes around key trends and results